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In the export business, it doesn’t matter if you are a newcomer testing international waters for the first time or an established exporter looking to grow your business abroad. Your main challenge is always to find buyers for the goods or services you provide. Selling in an unknown country is never easy. There are physical distances, cultural differences and language barriers to consider, among other things. Luckily, we live in a time where technological advances have shrunk our world and brought us closer. This means it’s easier to find foreign buyers for your export business today than it was, 20 years ago.
The three main components of an effective export business strategy are: